Welcome To
Our Survey.

“Research extends far beyond the confines of a laboratory. We place immense value
on evaluating human experiences and incorporating public perspectives into our work.
Consequently, we host engagement sessions throughout the year to foster active
community participation. Listed below is an example of this initiative, utilizing methods
ranging from surveys to detailed questionnaires. We thank you for your participation
and contribution in this study.”

Recherche 研究 بَحْث Forschung Исследование Výzkum Έρευνα 調査 sukisok  การวิจัย Дослідження تحقیق کنید

Estimated time: 5-7 mins

The “Wish-Cycling” Behavioural Audit

““Millions of tons of non-recyclable material enter the recycling stream annually, a phenomenon known as ‘Wish-Cycling’—the act of tossing an item into the blue bin in the hope that it will be recycled, despite it being a contaminant.
The Divinity® Research Team hypothesizes that the current recycling signage system (the ‘Chasing Arrows’) is intentionally deceptive, creating a false sense of ecological safety. This study aims to quantify the gap between Consumer Intent (saving the planet) and Industrial Reality (contamination), proving that a system requiring a PhD to navigate is a system designed to fail.”

Data Privacy Confidentiality: Your privacy is our highest priority, and we strictly abide by the General Data Protection Regulation (GDPR). Your responses are fully confidential. Please note that at the end of this survey, you will have the option to voluntarily provide contact details for a follow-up interview should you choose to do so. We would very much like to ask further questions and get to know you more however rest assured, this information is used strictly for our internal research purposes only and will not be shared with third parties, airport authorities, or outside organizations.

Section 10: About yourself
Question 1: What is your gender?



Question 2: What is your age group?






Question 3: What is your country of current residence?
Question 4: What is your ethnicity group?










Other:
Section 20: THE CONFIDENCE CHECK (The Psychology)
Question 5: The “Good Citizen” Metric: When you throw something in the recycling bin, what is your primary emotional response?



Question 6:The Contamination Risk: If you are unsure if an item is recyclable, what do you usually do?



Question 7:The “Cleanliness” Gap: Do you thoroughly wash and dry peanut butter jars or greasy containers before recycling them?



Section 30: THE KNOWLEDGE TEST (The Trap)
Question 8: Do you believe standard paper coffee cups (from major chains) go in the paper recycling bin?



Question 9: The Pizza Box Dilemma: Do you recycle used pizza boxes that have grease stains on the bottom?



Question 10: The “Soft Plastic” Confusion: Do you put plastic grocery bags or cling film in your curbside recycling bin?



Section 40: THE SYSTEMIC FAILURE (The Label)
Question 11: When you see the triangle symbol with a number inside (1-7) on a package, what does it mean to you?



Question 12: The “Bio-Plastic” Puzzle: If a bottle says “Bioplastic” or “Plant-Based,” do you throw it in the:




Section 50: THE HYPOTHESIS CHECK
Question 13: Do you feel that recycling guidelines are clear and easy to follow?



Question 14: Would you prefer a material that decomposes safely in nature, regardless of which bin you put it in?


Section 60: Additional Information
Question 15: Is there anything else you would like to share/add with us?
Section 70: Consent Form
Question 16: Would you like to talk in more detail to share your experience? We would love to contact you for a short confidential interview. If you select no-then no contact data will be stored.



Question 17: If yes please provide ONLY your preferred contact method (We do not require your name. By entering your details, you consent to being contacted regarding this study.)
Thank you for your participation. The form has been submitted successfully!
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End




Divinity® respects your data sovereignty. This research is conducted to engineer solutions, not to sell ads. Anonymized findings will be published in our annual Planetary Health Report to drive industry policy change. If you may wish for us to contact you for follow up interviews please include your contact details, otherwise leave blank.

FAQ: Frequently Asked Questions