Welcome To
Our Survey.

“Research extends far beyond the confines of a laboratory. We place immense value
on evaluating human experiences and incorporating public perspectives into our work.
Consequently, we host engagement sessions throughout the year to foster active
community participation. Listed below is an example of this initiative, utilizing methods
ranging from surveys to detailed questionnaires. We thank you for your participation
and contribution in this study.”

Recherche 研究 بَحْث Forschung Исследование Výzkum Έρευνα 調査 sukisok  การวิจัย Дослідження تحقیق کنید

Estimated time: 5-7 mins

The “Trust & Taste” Consumption Study

“Water is chemically tasteless, yet consumers report distinct flavor profiles based on the vessel it is served in. The Divinity® Research Team is auditing the ‘Placebo of Purity.’

We hypothesize that modern hydration is driven by ‘Source Anxiety’—an evolutionary hesitancy to consume water from infrastructure we do not trust (e.g., public taps). This study aims to correlate Vessel Material (Glass vs. PET vs. Aluminium) with Perceived Freshness and Consumption Volume, proving that the ‘Taste’ of water is largely defined by the container that holds it.”

Data Privacy Confidentiality: Your privacy is our highest priority, and we strictly abide by the General Data Protection Regulation (GDPR). Your responses are fully confidential. Please note that at the end of this survey, you will have the option to voluntarily provide contact details for a follow-up interview should you choose to do so. We would very much like to ask further questions and get to know you more however rest assured, this information is used strictly for our internal research purposes only and will not be shared with third parties, airport authorities, or outside organizations.

Section 10: About yourself
Question 1: What is your gender?



Question 2: What is your age group?






Question 3: What is your country of current residence?
Question 4: What is your ethnicity group?










Other:
Section 20: THE TRUST GAP (The Psychology)
Question 5: The “Tap Flinch”: When you are in a hotel or public bathroom, do you hesitate before drinking from the tap?



Question 6: The Brand Proxy: When you buy a specific brand of bottled water (e.g., Evian, Fiji), what are you primarily paying for?




Question 7: The “Open Bottle” Anxiety: If a bottle of water has been sitting open in your car for 2 days, do you drink it?



Section 30: THE SENSORY PROFILE (The Physics)
Question 8: Material Flavour Transfer: Which vessel material do you believe provides the “cleanest” taste?




Question 9: The “Plastic Tang”: Have you ever left a plastic water bottle in the sun and noticed a distinct “sweet” or chemical taste afterwards?



Question 10: Temperature & Purity: Do you believe water tastes “cleaner” when it is ice cold? (Cold suppresses taste buds, masking impurities).



Section 40: THE DESIGN INFLUENCE (The Perception)
Question 11: Weight & Value: Does a heavier bottle (thicker material) make the water inside feel more “premium” or “safe”?


Question 12: The “Lip Feel” Metric: How important is the smoothness of the drinking rim?



Question 13: Visual Clarity: If water is served in a coloured/tinted bottle vs. a crystal clear bottle, which feels safer?



Section 50: THE HYPOTHESIS CHECK
Question 14: Do you drink MORE water when it is served in a “nice” bottle or glass?



Section 60: Additional Information
Question 15: Is there anything else you would like to share/add with us?
Section 70: Consent Form
Question 16: Would you like to talk in more detail to share your experience? We would love to contact you for a short confidential interview. If you select no-then no contact data will be stored.



Question 17: If yes please provide ONLY your preferred contact method (We do not require your name. By entering your details, you consent to being contacted regarding this study.)
Thank you for your participation. The form has been submitted successfully!
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End




Divinity® respects your data sovereignty. This research is conducted to engineer solutions, not to sell ads. Anonymized findings will be published in our annual Planetary Health Report to drive industry policy change. If you may wish for us to contact you for follow up interviews please include your contact details, otherwise leave blank.

FAQ: Frequently Asked Questions